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The Results

Higher Attendance at Shows

The polished branding boosted the band's credibility, resulting in greater interest and attendance.

Increase in Merchandise Sales

The logo design translated perfectly onto merchandise, generating additional revenue.

Consistent Visual Presence

Used across posters, event flyers, and social media, the logo has become a key part of the band’s identity.

Increasing Brand Recognition for Rock Band

See how we crafted a bold and versatile logo for The Nyachty List, a yacht rock band that brings smooth coastal vibes to St. John's.

Overview

The Nyachty List is a yacht rock band based in St. John’s, Newfoundland. To stand out in the local music scene, the band needed a cohesive brand identity and a logo that embodied their unique sound and style.


The Challenge

The band sought to create a recognizable brand to attract larger audiences and generate excitement for their live performances. They also wanted to establish a consistent visual identity for use across promotional materials, merchandise, and social media.


Our Approach

We designed a custom logo that perfectly captures the spirit of the band’s music—fun, laid-back, and effortlessly cool. The logo’s typography and design elements evoke a nautical feel with a retro twist, creating a memorable visual identity.


  1. Discovery & Concept Development

    • Collaborated with the band to understand their music style and the emotional experience they wanted to evoke.

    • Explored nautical themes, retro aesthetics, and elements of leisure to inspire logo concepts.

  2. Logo Design

    • Created a bold, versatile logo that reflects the band’s coastal roots and smooth sound.

    • Incorporated retro-inspired typography and imagery to capture the essence of yacht rock.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Hear From The Client

Amazing work on our logo, posters, and banners for our events! Worked with me every step of the way to best represent our brand, we've received incredible feedback on the designs!

Josh Chancey - Cabot Power Productions

Image by Justin Main

Want results like this?

Contact us to discuss your latest project or inquire on details, or book a free call with us to get started on your next project. We're looking forward to hearing from you.

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