The Results
Increased Show Attendance & Revenue
The band not only reported rave reviews on their logo, but also higher revenue totals at their events.
Stronger Brand Recognition
Members of the community quickly came to recognize the logo, and associate it with high-quality shows.
More Avenues for Revenue
The new logo allowed Beep Bop to explore new revenue streams, including merchandise sales.
Designing A High-Quality Logo for Local Band
Learn how we created a fun, custom logo that captures Beep Bop’s unique blend of jazz improvisation and TV nostalgia.
Overview
Beep-Bop is a local St. John's jazz band with a unique twist: they bring beloved '90s TV themes to life with their renditions. To stand out in a competitive live music scene, they needed a high-quality logo that captured their playful yet sophisticated essence, helping them build brand recognition and draw bigger audiences to their shows.
Our Approach
To achieve their goals, we developed a strategic design process focused on capturing the spirit of Beep-Bop:
Discovery and Research
Collaborated with the band to understand their music style, audience, and creative vision.
Conducted research on '90s design trends and jazz iconography to identify elements that could create a visually compelling brand identity.
Concept Development
Sketched initial logo concepts blending retro '90s motifs with modern typography and jazz-inspired shapes.
Experimented with bold colour palettes reminiscent of classic TV intros while ensuring flexibility for black-and-white applications.
Refinement and Finalization
Worked iteratively with the band to refine the chosen design, ensuring it met their expectations and aligned with their brand.
Delivered a scalable logo package, including variations for digital use, print, and merchandise.
Project Highlights
Logo design with retro vibes to reflect the band's essence
High adaptability across merchandise, flyers, and digital platforms
Helped reinforce the band’s unique identity, driving fan connection and growth
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Hear From The Client
Amazing work on our logo, posters, and banners for our events! Worked with me every step of the way to best represent our brand, we've received incredible feedback on the designs!
Josh Chancey - Cabot Power Productions
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