Building a Brand Identity for Ice Cream Shop

The Challenge

Taste & Sea, a new local ice cream shop, was starting from scratch and needed more than just a logo. Without a clear brand strategy or identity, they sought a professional look that aligned with their values and resonated with the local community. Their goal was to build a memorable presence right from the beginning.

Our Solution

We partnered closely with the owners of Taste & Sea to develop a comprehensive brand strategy rooted in their core values, purpose, and future vision. The identity needed to be approachable and reflect the joy and community spirit that the shop aimed to cultivate.

Our deliverables included:

• Logo Design: A fun, inviting logo that communicates the playful essence of their brand.

• Brand Colours & Fonts: A visually cohesive palette and typography system to create consistency across touchpoints.

• Voice & Messaging Strategy: Crafted a brand voice that conveys warmth, authenticity, and excitement—setting the tone for all communications.

• Purpose-Driven Brand Identity: Aligning all elements with their mission to serve the community while delivering delightful experiences.

The Potential Impact

• Increased Customer Recognition: A professional, cohesive identity ensures customers remember and connect with the brand.

• Stronger Community Engagement: Clear brand messaging will help Taste & Sea build loyal relationships with their local audience.

• Scalable Brand Foundation: The strategy and identity set the stage for future growth, marketing campaigns, and collaborations.

• Consistent Brand Presence: Across signage, social media, and in-store experiences, the new brand identity creates a seamless customer journey.

Project Highlights

• Fully developed brand strategy tailored to reflect Taste & Sea’s values

• Playful, memorable logo designed to stand out in a competitive local market

• Clear messaging framework, making it easy for the business to engage customers authentically