40% MoM Website Growth for Mississauga Church

Overview

Mississauga Community Church, part of The Salvation Army, is a beacon of social justice and community outreach. Following the merger of three local congregations into one, the church needed a digital hub that reflected its new structure and mission. This hub would serve as an anchor for their community initiatives, providing improved online engagement, increased website traffic, and better searchability.

The Challenge

With a new brand in place, MCC needed to redesign their website to make it more functional, visually appealing, and user-friendly. Their website needed to serve as a welcoming, user-friendly space for community members while also effectively showcasing their initiatives, events, and resources. The church staff wanted the site to serve as both a community hub and a tool for outreach while being easy for staff to maintain over time.

Our Solution

To meet these goals, we developed a comprehensive strategy combining web design, SEO, and continual support.

1. Full Website Redesign

   • We crafted a modern, mobile-responsive, and easy-to-navigate website that highlighted the church’s mission and community-focused programs.

   • Included intuitive features like event registration, volunteer opportunities, and donation options to encourage user engagement.

2. SEO Optimization

   • Conducted keyword research to identify high-traffic and relevant search terms.

   • Improved website metadata, internal linking, and image optimization to enhance search engine performance.

3. Content Creation

   • Designed a content strategy that emphasized storytelling to connect with the audience on an emotional level.

4. Training & Resources

   • Provided MCC’s team with the tools and resources needed to maintain and update the site efficiently.

The Results

In just a few months, the MCC team experienced:

• 40% Month-over-Month Website Growth: MCC's website traffic, engagement, and actions taken continues to grow each month, leading to significant opportunities for the church.

• Improved Search Performance: Major improvements in search rankings, leading to better visibility and engagement with their target audience.

• Enhanced User Experience: Visitors now enjoy a seamless browsing experience across devices.

• Increase in Online Engagement: More form submissions and participation in events through the website.

• Self-Sufficient Team: MCC staff are empowered to keep the website updated without relying on external support.

  
  

Project Highlights

• Strategic site structure to serve both outreach efforts and internal communication needs

• Fully responsive design for optimal performance on all devices

• Training materials to ensure the church’s team can manage updates independently